Day 1: Safeguarding Breastfeeding in the Digital Age
DAY 1 (THURSDAY)
Sub-theme: Safeguarding Breastfeeding in the Digital Age: Protecting Families, Empowering Choices
The digital era has transformed how families receive information—and how they are targeted by commercial interests. On this day, participants will explore how evolving online marketing tactics challenge the International Code, and how Southeast Asia can strengthen digital monitoring and consumer literacy. Together, we will reimagine Code implementation for the age of AI, algorithms, and influencers, ensuring that mothers and families are empowered to make informed decisions free from exploitative marketing.
Dato’ Seri (Dr.) Anwar Fazal
Nia Umar, S.Sos., MKM, IBCLC
Constance Ching
Nabila Hanim A Razak, IBCLC
| Time | Title/Topic | Presenter | ||
|---|---|---|---|---|
| 08:00 – 09:00 | Arrival and registration | |||
| 09:00 – 09:30 | Keynote Speech Reminiscing The History, Progress and Moving Forward For Breastfeeding Protection | Dato Dr Anwar Fazal (Malaysia) | ||
| 09:30 – 09:45 | IBFAN's Legacy in Upholding the International Code of Marketing of Breast Milk Substitutes: 20 Years of Progress and Challenges – Speech + 7 min Video Presentation | Nia Umar (Indonesia) | ||
| 09:45 – 09:55 | Conference Opening | Mr. Pattana Promphat, Minister of Public Health (Thailand) | ||
| 09:55 – 10:10 | Welcome Speech | Dr.Siriporn Kanchana, Thai Breastfeeding Center(Thailand) |
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| 10:10 – 10:25 | Opening Address Strengthening Breastfeeding Protection: A Public Health Commitment to Healthier Futures in Southeast Asia | Nina Chad,World Health Organisation(Australia) | ||
| 10:25 – 10:30 | Group Photo-taking | |||
| 10:30 – 10:45 | Morning Break | |||
| 10:45 – 11:30 | Plenary 1 Southeast Asia's Progress and Response: Strengthening Conventional and Digital Surveillance and Regional Enforcement of the Code | Constance Ching (Hong Kong) | ||
| 11:30 – 12:15 | Plenary 2 The Double Burden of Malnutrition: How Ultra-Processed Foods Contribute to Undernutrition and Overweight in Children | Elisabeth Sterken (Canada) | ||
| 12:15 – 13:15 | Lunch Break (Exhibition And Poster Viewing, Booth Visiting and Networking) |
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| 13:15 – 14:00 | Plenary 3 The Code Re-Imagined: Adapting for the Era of Artificial Intelligence, Algorithms, and Influencers | Lianita Prawindarti (Indonesia) | ||
| 14:00 – 14:25 | Panel 1: When Support Becomes Pressure: Navigating Fear, ‘Perfect Feeding’, and Product Dependency in the Digital Age | 1: Nor Kamariah Mohamad Alwi (Malaysia) 2: Nina Chad (WHO/Australia) Moderator: tbc |
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| 14:25 – 14:40 | Afternoon Break | |||
| 14:40 – 15:05 | Panel 2: Hidden in Plain Sight: Products, Influencers, and Conflicts of Interest in the Digital Infant Feeding Landscape | 1: Lianita Prawindarti (Indonesia) 2: Nabila Hanim (Singapore) Moderator: tbc |
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| 15:05-15:30 | Panel 3: Unseen and Unstoppable? Navigating Digital Marketing for Breastfeeding Protection | 1. Constance Ching (Hong Kong) 2. Velvet Roxas (Philippines) Moderator: tbc |
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| 15:30-16:15 | Plenary 4 Beyond the Code: Strategic Oversight and Engineering Accountability Within Institutions | Dr Khalid Iqbal (Pakistan/Dubai) Dr SK Roy (Bangladesh) |
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| 16:15 – 17:00 | Plenary 5 Building Consumer Literacy and Resistance to Digital Manipulation | Kim Jai Ok (South Korea) | ||
| 17:00 – 19:00 | IBFAN Cultural High Tea Event | All attendees welcomed | ||
| 19:00 | End Of Day 1 | |||
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