When AI and influencers are replacing clinicians

For many families, social media is now the first place they turn for infant feeding information.

Algorithms, influencer marketing and AI-driven targeting increasingly shape parental decisions, often in ways that are difficult to trace, regulate or challenge. Influencers blur the line between peer support and paid promotion. Parenting apps, closed online groups and ‘supportive’ content create grey zones where misinformation and Code violations are harder to detect, easier to deny, and faster to scale.

Day 1 examines how Southeast Asia can respond to this rapidly evolving digital environment. What does effective Code protection look like in an AI-mediated world, and who needs to act differently?

Through case studies, tools and practical strategies, sessions explore how digital spaces can be better governed and monitored, how communities can strengthen digital literacy, and how families can be supported to navigate online information with confidence.

Nia Omar