Board Member, Korea Breastfeeding Network
Consumer rights advocate and civic leader with extensive experience in consumer protection, sustainability, and public policy. Founding member of Consumers Korea and former Executive President who helped develop the organization into a leading force in Korea’s consumer movement. Experienced in international consumer policy, public advisory roles, and civil society leadership.
Consumers Korea (CK) — Executive President (Former)
• Founding member of Consumers Korea.
• Led the organization’s development into a major force within Korea’s consumer
movement and civil society.
• Promoted consumer rights, policy advocacy, and international cooperation.
International Baby Food Action Network (IBFAN) — East Asia Representative (Former)
• Represented East Asia in global initiatives promoting breastfeeding and responsible infant nutrition policies.
Consumers International — Vice President (Former)
• Contributed to global consumer policy development and international advocacy efforts.
ISO Committee on Consumer Policy (COPOLCO) — Chair (Former)
• Led international initiatives to strengthen global consumer protection standards.
• Co-Chair, Korea Zero Waste Movement Network
• Board Member, Korea Breastfeeding Network
• Board Member, E-Consumer
• Board Member, Korea Cyber Consumer Association
• Former President, Korea Climate and Environment Network
• Member, Korea National Economic Advisory Council (Presidential Consultative Body)
• Member, Regulatory Reform Committee, Republic of Korea
• Consultative Committee Member, Ministry of Health & Welfare
• Order of Civil Merit – Moran Medal, Republic of Korea
• Order of Civil Merit – Seongnyu Medal, Republic of Korea
Awarded for significant contributions to the consumer movement and civil society
development in Korea.
Kim Jai Ok (South Korea)
The digital era has transformed how families receive information—and how they are targeted by commercial interests. On this day, participants will explore how evolving online marketing tactics challenge the International Code, and how Southeast Asia can strengthen digital monitoring and consumer literacy. Together, we will reimagine Code implementation for the age of AI, algorithms, and influencers, ensuring that mothers and families are empowered to make informed decisions free from exploitative marketing.