Co-founder and Chairwoman, Indonesian Breastfeeding Mothers Association (AIMI)
At the Conference:
Day 1 Conference Opening
IBFAN's Legacy in Upholding the International Code of Marketing of
Breast Milk Substitutes: 20 Years of Progress and Challenges
with video
Day 2
Interactive Recall Session
Bio:
Nia Umar is a public health nutrition advocate, International Board Certified Lactation Consultant (IBCLC), and passionate supporter of maternal and child health. She holds a Master’s degree in Public Health Nutrition from Universitas Indonesia and has been actively involved in breastfeeding advocacy since 2007.
She is the Co-founder and Chairwoman of the Indonesian Breastfeeding Mothers Association (AIMI) and serves as the Southeast Asia Regional Coordinator for the International Baby Food Action Network (IBFAN). She is also a certified Babywearing Consultant and an experienced speaker at national and international forums on breastfeeding, infant feeding, and maternal and child nutrition.
In June 2025, she received an Australia Awards Indonesia Short Course Award in Maternal and Child Nutrition at Griffith University, Australia.
Expanding her passion for women’s health and well-being, Nia has been a BASI Pilates Instructor in Training since September 2025, integrating her interests in movement, maternal health, and holistic wellness.
A mother of four and published author, Nia is dedicated to empowering women and families through education, advocacy, and healthy living.
The digital era has transformed how families receive information—and how they are targeted by commercial interests. On this day, participants will explore how evolving online marketing tactics challenge the International Code, and how Southeast Asia can strengthen digital monitoring and consumer literacy. Together, we will reimagine Code implementation for the age of AI, algorithms, and influencers, ensuring that mothers and families are empowered to make informed decisions free from exploitative marketing.
Nia Umar (Indonesia)
The digital era has transformed how families receive information—and how they are targeted by commercial interests. On this day, participants will explore how evolving online marketing tactics challenge the International Code, and how Southeast Asia can strengthen digital monitoring and consumer literacy. Together, we will reimagine Code implementation for the age of AI, algorithms, and influencers, ensuring that mothers and families are empowered to make informed decisions free from exploitative marketing.