Sub-theme: Safeguarding Breastfeeding in the Digital Age: Protecting Families, Empowering Choices

The digital era has transformed how families receive information—and how they are targeted by commercial interests. On this day, participants will explore how evolving online marketing tactics challenge the International Code, and how Southeast Asia can strengthen digital monitoring and consumer literacy. Together, we will reimagine Code implementation for the age of AI, algorithms, and influencers, ensuring that mothers and families are empowered to make informed decisions free from exploitative marketing.
Full Schedule (Day 1)